Your Key to People and Markets: Communication.
No matter how good your intention, your product or your service may be: without strategic communication, it is difficult for your corporate, sales and marketing to reach their full potential. As the competition for attention grows vastly, successful companies and organizations stand out by putting themselves into the shoes of their stakeholders and clients, understanding their needs and delivering appropriate solutions – at the right time, on the appropriate channel and in a language that’s their own. And they know how appeal to intellect and to emotions equally.
I will secure the publicity your company needs to perform on your market by conveying your messaging and benefits to your stakeholders – employees, customers, multipliers, influencers – via the communication channels and outlets that are relevant to them, whether it is classic, digital, event or your social or owned media.
Booster for Entrepreneurial Challenges: Communication.
Are you planning to enter new markets? Do you need impetus for your sustainability efforts? Then coverage in relevant media will help to build up brand awareness in your industry, among potential customers and partners. As in many countries and industries alike, it may also be very challenging for you to recruit skilled professionals and young talents. And perhaps the generational change among your clients demands a different kind of communication.
I help you
- take a foothold on the German market with a localized strategy,
- show what benefits you deliver to your clients and their Industries,
- develop an authentic sustainability strategy,
- discover the topics and stories your company has in store for the press,
- convey the value you contribute to economy and society,
- identify the issues and challenges of your customers/employees and develop appropriate solutions,
- deliver coverage in relevant Media, owned channels or social media such as LinkedIn
- develop strategies to attract skilled employees and young talents,
- exploit the full potential of trade fairs and events,
- support your sales and marketing teams,
- build up a reputation that carries your business even through challenging times.
Business-to-Business is Human-to-Human
Nothing is as important as personal interaction. We have had our learnings by Covid. Though it can make sense to roll out advertising and sales campaigns, in the long term, impactful communications require personal relationships and convincing data but also emotional confidence in decision-making. When B2B communication is misunderstood as pure lead generation for digital sales and its’ messaging runs too short. However, when working with people in their professional role, personal appreciation, persuasive facts and individualized information make the difference.
Therefore, it is crucial to tailor the information and insights precisely to their needs, be it technical facts or rather general management advice. Most likely they will want case studies, hands on examples and reliable profitability calculations. I help you understand your stakeholders and customize your messaging and value proposition to the needs of all your target groups, to each persona involved in entrepreneurial decision making. Instead of producing lots of content and sending it out randomly, I focus on unique content and hand-picked media.
